We build the data foundation your startup needs to grow confidently.

In 7-14 days, we design the tracking data your startup needs, define necessary product metrics, identify actionable customer segments, and design lifecycle engagement workflows so your team can make clear, data-backed decisions.

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What You Will Get

Structured Tracking Plan - A robust customer data tracking plan based on your product's user journey, with clear attributes and event definitions plus implementation guidance for your engineering team.
Product Metrics Framework - Defined KPI metrics across the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral), with clear funnels, insights, and user journey paths.
Actionable Customer Segments - Behavior-based customer segments you can use for analysis, targeting, and lifecycle automation.
Lifecycle Engagement Workflows - Engagement flows for onboarding, activation, retention, re-engagement, and re-activation.
Optional: Analytics Tool Setup - Configuration of your chosen product analytics tool (for example PostHog, Mixpanel, or Amplitude). Engineering implementation is required to activate tracking.
Optional: Customer Engagement Setup - Configuration of segments and automation workflows on Engage. Engineering implementation may be required to activate tracking.

Process

Engagement Questionnaire - You share your product, goals, and current setup.
Discovery Call - We align on growth priorities and key business questions.
Data Foundation Build - We design your tracking plan, metrics framework, segments, and lifecycle strategy.
Review and Alignment Session - Walkthrough, refinement, and implementation guidance.
Handoff and Training - Your team receives structured documentation and clear next steps.

Pricing

Data Foundation Sprint

$900

Tracking plan, product metrics framework, customer segmentation, and lifecycle workflow design.

Data Foundation + Analytics Setup

$1,500

Data Foundation plus configuration of your chosen product analytics tool.

Custom scopes available for more complex products.

Timeline

Typical delivery: 7-14 days.

Fast. Focused. Practical.

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Why This Matters

Early data decisions shape everything: what you prioritize, how you measure growth, how you retain customers, and how investors evaluate you.

Getting it wrong creates months of confusion. Getting it right gives you clarity and momentum. You do not need a full-time data team. You need a strong foundation.